Fashion tech isn’t what it used to – and maybe that’s good

So, CES 2017 just concluded a couple of days ago. And as exciting as the whole thing was, the reports on fashion tech related stuff has left me somewhat… blah. Apart from a few new models of smart glasses with AR features that I will get back to in another post, there seemed to be a lot of stuff we’ve seen many times before: like the occasional shoe that can change colors with the click of a button on your smart phone, LED-dresses, 3D-printed dresses, designer fitness trackers and so forth. Not that these gadgets are bad or anything. It’s just that when it comes to innovation and new products within the fashion tech area, I would have hoped for something more unexpected.
It’s like the industry has come to a halt when it comes to creativity and/or have failed to connect the the dots between the tech- and fashion industries.
Or is something else going on? I think so.
I have good reason to believe that the most exciting things are actually happening somewhere else right now. I think the focus within fashion tech has simply shifted from gadgets to services, for instance retail and payment, and also sizing, customization and individualization. And let’s not forget to mention the intriguing world of material development, where biotech companies are attempting to create leather out of mushrooms and silk out of spider web to mention a few.
In all of those areas there are actual, rather than constructed problems to solve.
And that’s exciting for real.
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Beauty and function in one item, be it clothing or jewelry, is great. But the focus might be shifting from gadgets to services in the industry. 
Photo credit: Screenshots from Electric Runway Youtube channel and CES Fashion Ware show.

 

 

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