Swedish Volumental lands deal with New Balance

Swedish company Volumental has received at lot of attention for their 3D scanning software, making it possible to create products that fit your individual body shape. Now the Stockholm based company has landed a deal with shoe brand New Balance, according to a report in Swedish tech magazine Breakit.
The first launch was made in London in October and come summer, Volumental’s product will be in one hundred New Balance stores in over 30 countries. So far Volumental have collaborated with German company Mykita, making custom made glasses, and with American department store Nordstroms who use their 3D scanning matching feet with shoes.
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Photo credit: Aurora Horwood

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