Swedish School of Textiles starts teaching digital trade

Shopping in the physical world is definitely going more and more digital. Rebecca Minkoff installed smart mirrors in the changing rooms of her flagship store a good while ago to make try-ons easier, and by fall 2015 Zara had done something similar by providing ipads in theirs. Now The Swedish School of Textiles in Borås has added the masters course Management of digital trade to their curriculum. The course is intended for students with a bachelor in business administration and the idea is to create an understanding not only for online trade but also how trade in physical stores is starting to change with these digital in store-solutions.



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