Luxury first and tech second at fashion hack in Paris

A self heating jacket enabled with metallic threads coated in solar cells, a cotton shirt that repels oil, wine and coffee thanks to nano-encapsulated technology and a headband designed to induce lucid dreams. Those are just a few of the objects at ”Fashion Hack”, an exhibition that opened yesterday, at concept store Colette in Paris. For one week the 10 prototypes embedded with various types of new technologies, and created by fashion designers, will be on display in the store. Much like the ”Fashion Hackathon” held in Stockholm last spring, the aim is to merge tech and fashion in a meaningful way. But perhaps with more focus on luxury and couture.
The curator of the event is Carole Sabas, a correspondent for French Vogue and author of The Fashion Guides series.
– In opposition to the ‘wearables’ category, these fashion accessories are first and foremost luxury goods, crafted as couture objects. Their invisible perks are limited to a few features: a surprising comfort (re-engineered soles) or stunning experience (self-heating sheer fabric, enhanced listening…) No biometrics will be measured, no apps will be downloaded. Seamlessly merged with fashion, the tech factor is an inconspicuous bonus. A secret layer of convenience, second to fashion, she says to Fashion and Mash.
Like me, Sabas is frustrated about the lack of innovation in the fashion tech field at for instance this years CES.
– I couldn’t believe that I was seeing the same umbrellas that buzz you if it’s going to rain, rings that blink when you receive texts and belt that text you if you’re on the verge of eating too much, she said.
– The idea is to suggest to tech start-ups to collaborate with fashion designers if their intention is to target luxury stores alongside electronic retailing. It also invites fashion houses to reach out to tech people, in order to get ready for things like the wireless charging bags, smart eyeglasses, high heels 2:0, connected jackets and jewellery and other ‘hearables’ coming their way in a couple of seasons.

Photo cred: The Dream Band by Erik Halley and Luciding for Fashion Hack at Collete

Annonser

Kommentera

Fyll i dina uppgifter nedan eller klicka på en ikon för att logga in:

WordPress.com Logo

Du kommenterar med ditt WordPress.com-konto. Logga ut / Ändra )

Twitter-bild

Du kommenterar med ditt Twitter-konto. Logga ut / Ändra )

Facebook-foto

Du kommenterar med ditt Facebook-konto. Logga ut / Ändra )

Google+ photo

Du kommenterar med ditt Google+-konto. Logga ut / Ändra )

Ansluter till %s