The beauty- and tech industries have been approaching each other for a while. And it seems we’re only about to see more of that from now on. The latest news is Holition who has teamed up with Facebook and make up brand Rimmel creating a service using Facebook’s in-app camera to allow users to virtually try on Rimmel’s different make up looks and share with the world. I haven’t tried this myself yet but I’m a fan of the idea in principle, especially if it eventually leads to better online shopping decisions. For now it’s probably just a good way for Rimmel to create buzz around their brand.