Mysterious fashion tech-rumors about H&M

H&M stock is plummeting, but are perhaps other things cooking at the Swedish multinational clothing retailer…? Well, according to the site Influencive a secret fashion tech project is brewing at the budget clothing chain. An unnamed ”credible source” was recently invited to their new technology lab in Los Angeles to witness the new project which is described as ”probably the strongest vision I’ve ever seen of what fashion will look like in the future”. All incredibly vague of course and most likely meant to be, in order to create maximum buzz for a company in great need to get their online shopping in tune with today’s customer needs. The source in question brought one thing with them after this mysterious meeting though: a website address containing nothing more than lifestyle pictures in the spirit of H&M. Want to try to interpret some kind of hidden message in to them? Go to http://www.shft7.com

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