Amazons 3D model startup acquisition – a fashion win?

Will we soon be able to try on clothes digitally, making online shopping less of a hassle? Well, according to TechCrunch, Amazon just bought Body Labs, a New York startup that creates 3D body models that can be used for gaming avatars or virtually trying on clothes. Amazon has not yet made any comment on the acquisition, so exactly what they’re planning to do with this technology remains to be seen. On the other hand, Amazon is certainly serious about becoming a apparel destination, so it would make sense for them to go this direction.

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