You probably know who designed the sweater you’re wearing. But do you know the farmer who contributed the wool, or the company who spun the yarn? Or the factory who knit the yarn into a fabric or the manufacturer who put the item together before it reached the store? Probably not.
Information like this is getting more and more important to provide the consumers, in an age of increasing interest in products produced in fair and sustainable ways. Now, the danish designer Martine Jarlgaard has teamed up with tech companies Provenance and A Transparent Company, and Fashion Innovation Agency to create a blockchain solution to make every part of the supply chain visible. The blockchain technology, that simply put is a chain of blocks each containing a transaction verified by a number of users, makes sure that every piece of information is correct. All the consumer has to do is use the Provenance app to scan a QR code in the product go get the information.
Martine Jarlgaard has proven before to be a friend of technology as a way to make fashion better. Last year she actually hosted the world’s first mixed reality fashion show. The audience, wearing clear Hololens mixed reality goggles, could experience the show that came to life as life size holograms and at the same time walk around and explore from all angles.