SXSW 2018: Bose launches ‘hear what you see’ AR sunglasses

Audio AR? Now, what on earth is that? Well, we all know about visual AR, where you put a layer of extra visual information to what you see in your surroundings. For instance a map with directions on top of the street view you have in front of you. Audio AR is instead a layer of sound information added to what you see around you. And this is exactly what headphone company Bose is doing with their prototype AR sunglasses they just presented at SXSW.
So how does it work then? Well, you put the glasses on and as soon as you see something you want to know more about, you just tap on the stem and you get the info right in your ear. The glasses know what you’re looking at without needing a camera. Instead they use on-board motion sensors that can detect the direction you’re facing. They are also programmed to recognize head gestures, such as nodding and turning. For instance, you can nod your head to take an incoming call or shake it to decline.
Designwise they actually look pretty good for a prototype, and according to reports they are very light and easy to wear. So that’s promising.
But of course it’s all about the data. So far Bose is working with TripAdvisor, Yelp, Asics Studio, Strava and TuneIn, and hopefully there’s more to come for this product to work the way it’s intended.
The glasses will be released in a first version this summer.
Bose_AR_Prototype_Glasses-Social
Photo: Bose

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