The French cosmetics giant L’Oreal takes another step towards the digital beauty market. Today they announced that they’re buying Canadian beauty tech company ModiFace, Business of Fashion reports. ModiFace, with its almost 70 engineers, researchers and scientists employed, specializes in artificial intelligence. So far they have released several beauty apps for makeup tryout, real time video retouch and such. L’Oreal on their part, have been developing services like sensory brushes telling you how to care for your hair. So this is likely a perfect match.
Feature from ModiFace Virtual Makeover app.