SXSW 2018: L’Oreal showcased beauty tech service

Speaking about L’Oreal – the company actually showcased one of their existing beauty tech services at SXSW the other day.  A couple of years ago, their Innovation Lab developed a dispenser using artificial intelligence to mix foundation specifically adapted to the user’s skin. What it does, is that it collects data from three points in the users face and this data is picked up by an algorithm that identifies the levels of cyan, magenta and yellow in the customer’s skin.
The company actually debuted this tech exclusively at store chain Nordstrom in 2016, but according to Decoded Fashion it is still the most advanced innovation out there as of yet.
And foundation shades continue to remain a hard nut to crack for consumers. Although many brands provide a much wider range of shades these days, it can still be tricky to find the absolute right shade for your individual skin tone.
So I imagine that using data to come to terms with this might be worth quite a lot.

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