Voice: the future of shopping?

A while back I wrote about the rise of voice assisted shopping, referencing an upcoming report from Ericsson Consumer Lab among others. Now the report is out and a few of the key insights are that 43 percent of smartphone users make purchases with their phone every week, while 67 percent regularly use it to pay with.
But what are they looking for next? Well, according to the study, 47 percent of the smartphone shoppers say they would like a service that automatically restocks everyday items, while 63 percent want help with price comparisons and 48 percent want help making shopping decisions easy. All of which are tasks that a digital home assistant could perform, according to Ericsson Consumer Lab. This also corresponds with the fact that 63 percent believe that most people will have a personal shopping advisor in three years.
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