Check out the world’s first 3D-printed jacket – that you can actually buy

Israeli design student Danit Peleg made waves of excitement in the Fashion tech world when she released her 3D-printed clothing collection in 2015. The collection was part of her graduation project, which is why it’s now very exciting to see her launch her – and the world’s first – fully 3D-printed and commercially available piece of clothing: The ”Imagine” bomber jacket.
The jacket is part of a limited edition collection of 100 jackets, that you can preorder and personalize on Peleg’s website. By the looks of her Instagram account swimwear also seems to be in the making for the summer, so I suggest you keep your eyes open.
Imagine jacket 12

Imagine jacket 8Photo credit, both photos: Daria Ratiner
Skärmavbild 2018-04-17 kl. 15.07.25
Screenshot from Danit Peleg’s Instagram.


Consumers: give us AR tools for online shopping!

Are consumers warming up to the idea of virtually enhancing their online shopping? So it seems, according to a new report from e-commerce agency PushOn, The Current Daily reports.
According to the study, 45 percent of consumers would spend more money online if they had access to technology to help them visualize what they’re buying, while more than half (52 %) think that retailers should invest in technology for creating a seamless link between in-store and online shopping.
40 percent of the surveyed shoppers, would also specifically like to use some kind of Augmented Reality solution to try out what they’re buying beforehand.
Zara, Ikea, Google and Apple have all begun to invest in these technologies, and it seems it was right on time.

Swedish Neue Labs go to NYC to teach students about fashion tech

Fun news dropped in this Friday. Swedish fashion tech company Neue Labs is holding an exclusive fashion course at Fashion Institute of Technology in New York City this spring. During this course seven students at FIT will get to study how tech and fashion can merge. Over three months the students will develop at least three advanced fashion tech products, focusing on how tech can be implemented in clothing and add more levels of communication to digital services and business models.
Joining Neue in NYC are their partners Swedish Fashion Council and brands Ann-Sofie Back and POC. Should be really interesting to see what this results in over the next couple of months.
Meanwhile, innovative fashion tech pioneer Hussein Chalayan is visiting Sweden and Textilhögskolan in Borås for an inspirational lecture on Thursday. His work was actually my first introduction to fashion tech back in 2008, so naturally I’m planning to be there.  Stay tuned for reports!
Neue 3
Photo. Screenshot from LinkedIn.

Bye screens, it was nice knowing you

Are our beloved phone-, laptop- and tablet screens soon becoming only a faint memory?
Well, at least if the concept of voice becomes the revolutionary force it is predicted to be by experts and major retailers. eBay, Target and Walmart and many others are already partnering with Google to let consumers shop their products via their Home devices, as CNBC reports.
In addition to that, a report from Capgemini earlier this year showed that 40 percent of respondents think they will prefer using a voice assistant over shopping at a website in the next three years.
Support for the idea can also be found in a new study. According to a video teaser for the study made by Ericsson Consumer Lab, people expect to interact on a more human level with technology in the future. Instead of looking at screens, the participants expect voice, hand gestures and eye movements to become increasingly important as we communicate with the objects around us.
And it makes sense in many ways.
The way we interact with computers and technology over all is changing rapidly.
The concept of stores are as well, moving more and more towards becoming showrooms for experiences rather than places to buy stuff.
It’s going to be exciting to see where this goes.


AR sneak peak with Adidas new ”virtual unboxing” experience

The unboxing subculture just got another special feature. Shortly before the release of their new ”Deerupt” shoe last week, Adidas Originals launched a virtual unboxing experience using AR. By clicking a link, customers would see a virtual box open up and reveal the shoe. Users could then check out the shoe from every angle, using a cursor of fingertip to move it around.
Harry Bee, chief creative officer of Annex88, the agency who worked with Adidas Originals on the AR program, told Glossy magazine that the idea was to democratize the experience that only a lucky few usually gets experience.

Mushrooms, algaes and food leftovers: bioengineering awarded by H&M Foundation

Bioengineering is really about to gain a position in the fashion industry. On Wednesday, the H&M Foundation announced the winners of this year’s Global Change Award. Out of the five winners, three are from the field of bioengineering: American Crop-A-Porter, who uses leftovers from crop harvest to make sustainable bio textiles, Israeli Algae Apparel who is turning algae into biofiber and eco-friendly dye, and Fungi Fashion who make custom made clothes out of decompostable mushroom roots.
The other winners were Swedish The Regenerator who separate polyester and cotton blends and turn them into new textile fiber, and Belgian Smart Stitch who make a dissolvable thread that makes textile recycling a lot easier. Group-shot_GCA-winners-2018_step-and-repeat
Photo credit: Global Change Award/H&M Foundation

Fashion models in the tech era: welcome to the Uncanny Valley

”Are you real?” ”What are you?” ”I’m confused”.
The comments on influencer Lil’Miquela’s Instagram account speak for themselves. The virtual influencer manages to fool many, but most seem to get the Uncanny Valley feeling, you know when something looks human but still not quite.
This is also the case with Shudu, the worlds’s first digital supermodel. ”She” was created by photographer Cameron James-Wilson as an art project, inspired by real life models such as Nykhor och Alek Wek. Although in Shudu’s case the unrealness seemed to be harder to recognize at first.
When Shudu first appeared on Instagram, the job offers from actual photographers started to drop into the inbox and people were applauding her beauty, not realizing she isn’t a real person. When Rihanna’s beauty brand reposted an image of Shudu wearing the brands lipstick, the likes started pouring in.
According to studies, a lot of the jobs of today might be replaced by robots and AI in a few decades. That includes modeling as a profession. But considering these examples, it’s obvious we’re not there yet.
But the idea is interesting in itself. And it raises questions about what we as humans really want. Models (no matter how otherwordly beautiful they can be, no matter how inaccessible when it comes to bodily ideals and norms) still need to be relatable in some way.  If we can’t tell if a model is human or not, how will it affect the way we percieve a brand, a company, an influencer?
On the other hand, if Lil’Miquela is in fact an actual person but with a computer generated face to protect her privacy (like som commenters suggest), she is no less real than anyone else – even if she might be percieved that way.
Worth thinking about.
Shudu 1
Photo: Cameron James-Wilson
Photo: Lil’Miquela Instagram