AI major focus for big retailers

By 2020 a large part of customer interaction in retail will be managed by Artificial Intelligence; Gartner predicts. And accordingly, AI was the focal point for many of the speakers at Shoptalk Europe that was held in Copenhagen this week. According to Fashion and Mash, several of the large retailers, like eBay, Westfield and Topshop among others, cited that AI will be the tool for making the shopping experience more personalized in the future, for instance through machine learning, visual search and natural language processing.

Screenshot from Fashwell.

 

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Next up: speaking at #FashionTech GBG today

Yes! Time for me to go west and speak about the wonderful world of Fashion Tech at #FashionTech Gbg! This event is special to me as it reaches out to young girls and women who might be entering the world of tech in the future. Hopefully I can offer some inspiration in the intersection between tech and fashion.

 

Fashion tech stars enter Stockholm

On my way to a full day of Fashion Tech at Fotografiska in the Swedish capital, arranged by Patriksson Communication and Association of Swedish Fashion Brands among others. So looking forward to speeches by, among others, Niall Murphy from Evrythng, Matt Drinkwater from London College of Fashion and Amanda Parkes from Fashion Tech Lab. Stay tuned for more reports!

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Amazon brings the selfie to a new AI level

Oh yes, it looks like our selfies are about to get to much better in the near future. Amazon is now adding a voice controlled, standalone selfie camera to its AI assistant Alexa. Echo Look has a lot of the same features as the last one, but with four LED lights, a depth-sensing system that blurs the background, and the possibility to take videos to get the best view of your outfit from every angle. With the function ”Style check” it uses machine learning to compare outfits and give style tips. The more you use it, the smarter it gets. The camera is not yet available to the public, but when it does it will sell for about 200 dollars, according to Fashion and Mash. Wanna see for yourself how it works? Take a look at this promo video.

The challenges of fashion going digital

So looking forward to today’s network meeting about the digitalization of fashion, arranged by Swedish Fashion Council and Stockholm University among others. How to match the ever moving and competitive fashion industry with the long-sightedness and perseverance that the digitalization requires? Well, that sure is a great challenge, especially when it comes to creating new business models. There’s also a great need for innovation and new ways of thinking not only when it comes to business models, but the whole way the fashion industry is organized in everything from creation and production to cross-industry cooperations. Among the speakers today are Michael Andersson och Julia Krantz from Volumental, Rickard Lindqvist from Atacac and Jonas Larsson from The Swedish School of Textiles in Borås.

Photo cred: Ivyrevel’ s Data Dress, a great example of the change fashion currently is going through.

 

Stil & Teknik in Fashion Tech talk tonight

Springtime in Stockholm and I’m really looking forward to tonight’s panel discussion at Stockholm PR Agency Text100! There I will be joining a host of other fashion tech people to talk about what is happening in this field at the moment and what might be in store for the future. Stay tuned!