Fashion tech stars enter Stockholm

On my way to a full day of Fashion Tech at Fotografiska in the Swedish capital, arranged by Patriksson Communication and Association of Swedish Fashion Brands among others. So looking forward to speeches by, among others, Niall Murphy from Evrythng, Matt Drinkwater from London College of Fashion and Amanda Parkes from Fashion Tech Lab. Stay tuned for more reports!


Amazon brings the selfie to a new AI level

Oh yes, it looks like our selfies are about to get to much better in the near future. Amazon is now adding a voice controlled, standalone selfie camera to its AI assistant Alexa. Echo Look has a lot of the same features as the last one, but with four LED lights, a depth-sensing system that blurs the background, and the possibility to take videos to get the best view of your outfit from every angle. With the function ”Style check” it uses machine learning to compare outfits and give style tips. The more you use it, the smarter it gets. The camera is not yet available to the public, but when it does it will sell for about 200 dollars, according to Fashion and Mash. Wanna see for yourself how it works? Take a look at this promo video.

The challenges of fashion going digital

So looking forward to today’s network meeting about the digitalization of fashion, arranged by Swedish Fashion Council and Stockholm University among others. How to match the ever moving and competitive fashion industry with the long-sightedness and perseverance that the digitalization requires? Well, that sure is a great challenge, especially when it comes to creating new business models. There’s also a great need for innovation and new ways of thinking not only when it comes to business models, but the whole way the fashion industry is organized in everything from creation and production to cross-industry cooperations. Among the speakers today are Michael Andersson och Julia Krantz from Volumental, Rickard Lindqvist from Atacac and Jonas Larsson from The Swedish School of Textiles in Borås.

Photo cred: Ivyrevel’ s Data Dress, a great example of the change fashion currently is going through.


Stil & Teknik in Fashion Tech talk tonight

Springtime in Stockholm and I’m really looking forward to tonight’s panel discussion at Stockholm PR Agency Text100! There I will be joining a host of other fashion tech people to talk about what is happening in this field at the moment and what might be in store for the future. Stay tuned!

Intel invests in retail tech

Oh yeah, retail tech is certainly happening now. And proof of that is that tech giant Intel is just about to invest 100 million dollar in retail tech over the next five years, according to Fashion and Mash. The idea is to create a platform based on IoT solutions that’s supposed to bring efficient and personalized shopping and also involve virtual reality and artificial intelligence experiences. Sound exciting indeed.
Meanwhile Rebecca Minkoff is launching a venture capital fund to find talent and resource in the tech startup scene that can benefit them and also the industry at large. And Rebecca Minkoff is certainly no stranger to retail tech solutions. They introduced the first connected fitting room in their flagship store in 2014 and recently also added a self-checkout service.


Är chatboten är den nya stylisten?

Kan man skaffa sig en perfekt garderob med ändlösa stylingmöjligheter baserad på endast 40 plagg, inklusive skor och accessoarer? Ja, det hävdar Epytom, en stylingservice som använder artificiell intelligens och big data för att erbjuda personliga stiltips via Facebook Messenger. Tjänsten är en chatbot, alltså en datorgenererad concierge som du alltså kan konversera med via messenger precis som du gör med vänner och bekanta. Baserat på vilken kroppstyp och färgpreferenser man har, får man sedan outfittips för en hel vecka som utgår från en standardiserad capsule wardrobe, alltså en sorts basgarderob med vad jag gissar är etablerade klassiker. Man slipper alltså tänka på vad man ska ha på sig, vilket ju kan vara kanon om man behöver vara välklädd varje dag men varken har tid, lust eller intresse nog för att engagera sig. En annan fin sak är att det sannolikt gör att man slipper shoppa så mycket, dels på grund av att man troligen redan har ett gäng av dessa 40 plagg, dels att de inköp man kanske behöver komplettera med, blir mer genomtänkta.
Känns klart lovande om man är beredd att koppla den till sin Facebook, vilket jag måste erkänna att jag tvekar att göra. För hur mycket av mina data behöver den egentligen för att kunna leverera tjänsten på ett tillfredställande sätt? Hur mycket kan jag styra själv? Alla dessa frågor. Och så avstannar processen trots att jag håller på att gå åt av nyfikenhet.

Foto: Screenshots from Epytom Insta