Are consumers warming up to the idea of virtually enhancing their online shopping? So it seems, according to a new report from e-commerce agency PushOn, The Current Daily reports.
According to the study, 45 percent of consumers would spend more money online if they had access to technology to help them visualize what they’re buying, while more than half (52 %) think that retailers should invest in technology for creating a seamless link between in-store and online shopping.
40 percent of the surveyed shoppers, would also specifically like to use some kind of Augmented Reality solution to try out what they’re buying beforehand.
Zara, Ikea, Google and Apple have all begun to invest in these technologies, and it seems it was right on time.
The unboxing subculture just got another special feature. Shortly before the release of their new ”Deerupt” shoe last week, Adidas Originals launched a virtual unboxing experience using AR. By clicking a link, customers would see a virtual box open up and reveal the shoe. Users could then check out the shoe from every angle, using a cursor of fingertip to move it around.
Harry Bee, chief creative officer of Annex88, the agency who worked with Adidas Originals on the AR program, told Glossy magazine that the idea was to democratize the experience that only a lucky few usually gets experience.
Starting in April, clothing chain Zara will introduce AR in their window displays. The move is said to be a way of attracting millennials who tend to prefer online alternatives such as Amazon to physical stores, according to Reuters.
So how will this AR installation work exactly? Well, when holding a mobile phone to a sensor in the window (or inside the store), customers will be able to see models wearing different looks, and also click to buy what they want.
The AR displays will be introduced in 120 Zara stores all over the world, from April 18.
Audio AR? Now, what on earth is that? Well, we all know about visual AR, where you put a layer of extra visual information to what you see in your surroundings. For instance a map with directions on top of the street view you have in front of you. Audio AR is instead a layer of sound information added to what you see around you. And this is exactly what headphone company Bose is doing with their prototype AR sunglasses they just presented at SXSW.
So how does it work then? Well, you put the glasses on and as soon as you see something you want to know more about, you just tap on the stem and you get the info right in your ear. The glasses know what you’re looking at without needing a camera. Instead they use on-board motion sensors that can detect the direction you’re facing. They are also programmed to recognize head gestures, such as nodding and turning. For instance, you can nod your head to take an incoming call or shake it to decline.
Designwise they actually look pretty good for a prototype, and according to reports they are very light and easy to wear. So that’s promising.
But of course it’s all about the data. So far Bose is working with TripAdvisor, Yelp, Asics Studio, Strava and TuneIn, and hopefully there’s more to come for this product to work the way it’s intended.
The glasses will be released in a first version this summer.
Soon you’l be able to talk to Alexa, Amazon’s digital assistant, in more places than in the e-commerce giant’s own device Echo. Now the company has taken yet another step towards becoming a serious part of digital every day life, by letting other companies use Alexa in their products.
One of them is a pair of smart glasses manufactured by the small company Vuzix Corp that’s going to be showcased at CES2018 in Las Vegas this week. The Vuzix Blade, as the glasses are called, can communicate with the voice activated digital assistant and also show information like for instance maps, directions, social media feeds or sport scores in the wearer’s view field, according to Business of Fashion. This is not the only third-party company that uses Alexas communication skills. In October, Sonos released a smart speaker with Alexa’s system for music playing.
Fashion-wise, they do have a long way to go though. Looking like your typical movie theatre 3D glasses, this is not the product that’s going to popularize the smart glasses, I am sorry to say. But I guess we’ll just keep on waiting.
Screenshots of The Vuzix Blade smart glasses, powered by Amazon’s Alexa voice activated digital assistant.
As you know, the new year is already upon us, but for us tech nerds the real new year’s celebrations are still a few days away: On Tuesday, January 9, the annual Consumer Electronics Show 2018 is kicking off and we’re all anticipating what’s next in the world of AI, VR, AR, robotics, wearable tech and all that. I for one, am going to keep an extra eye open for the Fashionware Show, that will showcase high tech textiles, experimental fashion, VR and AR fashion experiences, AI Stylists and much, much more.
And of course there’s the Wearable Technology Summit, where experts from ELLE, Heisel, Fossil Group and Ashley Chloe is going to discuss how wearables are moving from geeky to fashion-forward. Still a much needed step if you ask me…
A host of other interesting brands and people are also making appearances, such as Dr Amanda Parkes from Fashion Tech Lab, speaking about textiles of the future and ELLE USA:s fashion tech editor Jenna Blaha, speaking about the wearable as a fashion statement. Stay tuned!
Merging the benefits of online shopping with the benefits of the physical store is often described as a thing of the future. But here’s a very real example of today. Just a couple of days ago, a new tech infused Browns boutique opened up in London’s Shoreditch district. Like its sister store in London’s Mayfair, Browns East features design brands such as Balenciaga, Raf Simons and Gucci. But the most exciting thing is how Browns are now in the first stages of the Farfetched powered ”Store of the future” concept which will include for instance radio frequency stock tracking. If a customer can’t find an item in store, but finds it online, Browns East can deliver it to the store within 60 minutes. Via the Browns app, customers can tap to let the staff they’re in the store and want help, or opt out by clicking the ”do not disturb”-function. Need another size? Swipe the reflective screen on the smart mirror. When will we see something similar in Sweden? Yes, I’m looking at you @H&M.
Photo credit: Browns East