Radical fashtech move from Swedish Atacac

Gothenburg based fashion studio Atacac, have plans for the future of fashion. The Rickard Lindqvist and Jimmy Herdberg founded studio/lab, wants to change the way clothes are designed, sold and produced, in their very own way. They make very realistic 3D models of each garment that are then presented in their store. The aim is to sell them before they are produced, that way avoiding overproducing, a problem that the fashion industry is struggling to solve at the moment.
As part of that development, the group announced something quite radical when speaking at Stockholm Fashion Tech Talks last Wednesday: From now on, all their garment templates are free, which means you can download the 2D cutting patterns and the 3D visualization from their store. The idea is to encourage developments of their designs. Quite an exciting move, I have to say.

Fashion tech stars enter Stockholm

On my way to a full day of Fashion Tech at Fotografiska in the Swedish capital, arranged by Patriksson Communication and Association of Swedish Fashion Brands among others. So looking forward to speeches by, among others, Niall Murphy from Evrythng, Matt Drinkwater from London College of Fashion and Amanda Parkes from Fashion Tech Lab. Stay tuned for more reports!


Amazon brings the selfie to a new AI level

Oh yes, it looks like our selfies are about to get to much better in the near future. Amazon is now adding a voice controlled, standalone selfie camera to its AI assistant Alexa. Echo Look has a lot of the same features as the last one, but with four LED lights, a depth-sensing system that blurs the background, and the possibility to take videos to get the best view of your outfit from every angle. With the function ”Style check” it uses machine learning to compare outfits and give style tips. The more you use it, the smarter it gets. The camera is not yet available to the public, but when it does it will sell for about 200 dollars, according to Fashion and Mash. Wanna see for yourself how it works? Take a look at this promo video.

Stil & Teknik in Fashion Tech talk tonight

Springtime in Stockholm and I’m really looking forward to tonight’s panel discussion at Stockholm PR Agency Text100! There I will be joining a host of other fashion tech people to talk about what is happening in this field at the moment and what might be in store for the future. Stay tuned!

Digital natives, sure. But Gen Z still prefers in store-shopping

It’s easy to believe that people who were born into the digital era would naturally prefer to do everything, including their shopping, online in a digital space. But in fact, a lot of the Gen Z:ers (16-21) actually seem to prefer to shop for clothing the old fashioned way. At least according to a recent report from American analytics firm Euclid Analytics, says Fashion and Mash.
The study showed that while they tend to do their research digitally before purchase, and share their experiences and shopping choices through Snapchat and Instagram during and after, they actually prefer to touch, hold and try on the clothes in a brick and mortar store pre-purchase.
They also expect stores to offer a personalized experience based on their shopping habits and preferences. Luckily retail is picking up on this, which is noticeable in the way more and more stores become more digitalized, offering smarter dressing room and payment options and in store VR and AR experiences, thereby closing the gap between the online shopping experience and the in store experience. I think we’ll see a lot more of this in the next couple of years.

Photo credit: Fashion and Mash,


My tech baby is growing up so fast – Stil & Teknik two years old today!

Jeez! Time certainly flies. Today my little tech baby Stil & Teknik turns two years old. Två, dos, zwei! The first lecture of the year is already booked and more fun is being planned as we speak. This blog has led to more fun than I could ever imagine, starting it initially as a project for my own amusement. See you on my further adventures!


Swedish Fashion tech brand Neue Labs finds new investors

Great news! Swedish Neue Labs have found a bunch of new investors for their fashion tech product Automat. One of them is crowdfunding company Arantum.
– We think Neue Labs has the potential to become a real success story. They’re technically advanced, they’re focused in an industry with enormous potential that is really starting to take off, and they have a very competent team, says Peter Ingman, member of Arantus’ entrepreneurial advisory board, and also founder of MyNewsdesk, in a press release.
Automat is a tech kit that can be uused to create connected fashion. Read more about it here and here.