And here’s some exciting news! Swedish designer and tech buff Naim Josefi gets to show off one of his designs in Hollywood on Sunday. Swedish Oscar Nominee Bahar Pars starring in ”A man called Ove”, will be wearing a dress by the Swedish designer on red carpet of the Academy Awards. The dress, covered in no less than 6 000 steel sequins, is paired with a 3D-printed necklace designed by Josefi. It remains unclear whether or not Lumitoro, the Swedish 3D-print jewelry brand that assisted on Josefi’s upcoming, likewise steel sequined collection, is involved in this project as well. But it certainly looks like it.
There hasn’t been much reporting from this swamped in work-blogger the last couple of days, but now I’m back! So, let’s round up the past week so far: Fashion Week in Stockholm happened, and I was there to witness talented designer Naim Josefi showing his aw17 collection covered in high tech steel sequins made with able assistance from Swedish 3D print jewelry brand Lumitoro. Meanwhile, Magazine Bon and Studio Bon assembled a group of experts to talk about the future of virtual reality in fashion, while Swedish Fashion Council launched the book ”Sista skriket” by Emma Veronica Johansson och Philip Warkander. This is basically a letter exchange between the two authors about the complexity of fashion, for instance the role of fashion in a digital age.
As always, I was hoping for more tech influence during fashion week but, as we say in Swedish, let’s ”hurry slowly”. These things need to happen organically and can’t be forced. Designers and tech companies need to find each other based on a genuine interest in each other and the in the genuine wish to create solutions to actual problems, rather than just keeping up with the latest trend, for anything good and truly innovative to happen. Luckily, there seem to be a lot of exciting things happening in this field in Sweden right now, so I guess we’ll just wait and see.
Photo credit: Stil & Teknik