On demand fashion manufacturing: the way of the future?

From fast, mass produced fashion, to customized clothing produced one by one on demand. Well, the shift haven’t actually happened yet, but the idea is definitely starting to get traction, as Vogue Business reports. So what is it all about? This is the thing:
With on demand manufacturing, a brand can produce only what is actually likely to be sold, which reduces overproduction. It also allows for some personalization which makes a better fit for the customer, thereby reducing the risk of the item being discarded.
And now several startups are trying this out. A few Swedish players that have already been doing this for a while, is Stockholm-based Studio Heijne who offers a number of ready designs that can then be customized and produced to the buyer’s needs and preferences. Gothenburg-based Atacac takes a more digital approach, as their garments exist digitally only until they’re sold and only after that are sent to production.
In San Francisco, Topology makes custom eye wear, using an Augmented Reality app to make a 3D model of the customer’s face on which they can preview how a pair of glasses would look and then sculpt one at a time. Ministry of Supply from Boston and Florida brand Variant Malibu on their hand, make on demand 3D-printed knitwear.
Rachael Stott of The Future Laboratory, says a on demand model has the benefit of opening up a dialogue between a company and its consumers. This I think, really takes away the guessing part for companies, making it easier to give their customers what they actually want.
It’ll be interesting to see how this will develop over the next few years, in the wake of other shifts that are happening in this area right now – like for instance the rise in clothing rental, second hand, and digital clothing, that have the potential to change how we look at fashion, clothes and consumption as a concept.

I dag börjar SXSW! Och de fortsätter att satsa på fashion tech

Hoppla, är det redan mitten av mars? Yes, och det betyder att det är dags för en ny upplaga av SXSW, festivalernas festival om man så vill, som står på de tre benen musik, film och interactive. Under Interactive-flaggan hittar vi för andra året i rad SXstyle, festivalens särskilda inriktning på kopplingen mellan mode och teknik.
På plats i Austin hittar vi bland andra Google Made With Code, initiativet som vill få tjejer att börja programmera och Decoded Fashion som samlar alla innovatörer och inspiratörer inom området FashionTech. Plus en hel hög med intressanta föreläsningar förstås: till exempel hur vi närmar oss en ny era där 3D-printing gör det möjligt att skapa helt personliga plagg och hur Virtual Reality kan komma att förändra hela modelandskapet.
Skärmavbild 2016-03-11 kl. 09.28.00


SXSW 2016 starts today! And the focus on fashion tech continues
Hold your horses, is it mid March already? Yes, and that means that it’s time for a new edition of SXSW, the festival of festival if you will, standing on the three legs Music, Film and Interactive. For the second consecutive year the interactive leg features SXStyle, with its special focus on the connection between fashion and tech.
Ready to get going in Austin is Google Made With Code, who wants girls to start programming and Decoded Fashion who gathers innovators and inspirators from all corners of the fashion tech field. Plus a bunch of interesting lectures of course, such as how we are now reaching an era where 3D-printing helps enable personalized clothing and how Virtual Reality will change fashion.