Are consumers warming up to the idea of virtually enhancing their online shopping? So it seems, according to a new report from e-commerce agency PushOn, The Current Daily reports.
According to the study, 45 percent of consumers would spend more money online if they had access to technology to help them visualize what they’re buying, while more than half (52 %) think that retailers should invest in technology for creating a seamless link between in-store and online shopping.
40 percent of the surveyed shoppers, would also specifically like to use some kind of Augmented Reality solution to try out what they’re buying beforehand.
Zara, Ikea, Google and Apple have all begun to invest in these technologies, and it seems it was right on time.
Are our beloved phone-, laptop- and tablet screens soon becoming only a faint memory?
Well, at least if the concept of voice becomes the revolutionary force it is predicted to be by experts and major retailers. eBay, Target and Walmart and many others are already partnering with Google to let consumers shop their products via their Home devices, as CNBC reports.
In addition to that, a report from Capgemini earlier this year showed that 40 percent of respondents think they will prefer using a voice assistant over shopping at a website in the next three years.
Support for the idea can also be found in a new study. According to a video teaser for the study made by Ericsson Consumer Lab, people expect to interact on a more human level with technology in the future. Instead of looking at screens, the participants expect voice, hand gestures and eye movements to become increasingly important as we communicate with the objects around us.
And it makes sense in many ways.
The way we interact with computers and technology over all is changing rapidly.
The concept of stores are as well, moving more and more towards becoming showrooms for experiences rather than places to buy stuff.
It’s going to be exciting to see where this goes.
Merging the benefits of online shopping with the benefits of the physical store is often described as a thing of the future. But here’s a very real example of today. Just a couple of days ago, a new tech infused Browns boutique opened up in London’s Shoreditch district. Like its sister store in London’s Mayfair, Browns East features design brands such as Balenciaga, Raf Simons and Gucci. But the most exciting thing is how Browns are now in the first stages of the Farfetched powered ”Store of the future” concept which will include for instance radio frequency stock tracking. If a customer can’t find an item in store, but finds it online, Browns East can deliver it to the store within 60 minutes. Via the Browns app, customers can tap to let the staff they’re in the store and want help, or opt out by clicking the ”do not disturb”-function. Need another size? Swipe the reflective screen on the smart mirror. When will we see something similar in Sweden? Yes, I’m looking at you @H&M.
Photo credit: Browns East
What can space engineers do for haute couture? How can psychology help retailers in crisis? Read all about it in my guest column for Swedish tech mag Breakit. If you don’t speak Swedish, time to get your Google Translate going.
Oh yeah, retail tech is certainly happening now. And proof of that is that tech giant Intel is just about to invest 100 million dollar in retail tech over the next five years, according to Fashion and Mash. The idea is to create a platform based on IoT solutions that’s supposed to bring efficient and personalized shopping and also involve virtual reality and artificial intelligence experiences. Sound exciting indeed.
Meanwhile Rebecca Minkoff is launching a venture capital fund to find talent and resource in the tech startup scene that can benefit them and also the industry at large. And Rebecca Minkoff is certainly no stranger to retail tech solutions. They introduced the first connected fitting room in their flagship store in 2014 and recently also added a self-checkout service.