Yes, the first full length episode of the Stil & Teknik podcast is out! This time I am exploring new textile materials and innovations, featuring an interview with Enrica Arena from Italian startup Orange Fiber. Click on the link or find it later on Soundcloud:
The fashion industry needs change in every step of the chain to become a less harmful industry. Lack of visibility into a very fragmented and non-transparent industry makes it challenging for brands to make the best choices possible.
But various players are now constructing ways to create transparency and add knowledge to the processes. This year’s Global Change Award winner, Circular Fashion, have created a tech platform to enable circular fashion, providing information about the environmental impact of different material and production choices. The designer making the clothes gets the opportunity to choose the best materials and means of production from the beginning, while the consumer is provided with info on how to care for the product. And finally, when the garment reached its end of life stage, recyclers know how to dispose of it in a sustainable way.
Nike, on their hand, just launched a circular design guide, which aims at creating a common language and a common understanding for circular design in the industry. The guide comes with 10 principles of circular design, including Material choices, Cyclability, Waste avoidance and Durability, and every principle is further explained and provided with case studies to spark thoughts and ideas.
And last week Google, innovation consultancy Current Global and Stella McCartney launched a joint project aiming to help fashion brands make more sustainable sourcing choices. The project consists of a data analytics and machine learning tool that aims at providing better visibility about the environmental impact of different textiles. After analyzing the industry’s largest environmental challenges, Current Global concluded that the biggest challenge is within the raw materials stage. They now hope to be able to gain the data and insights needed to help the industry take action.
– Lack of data in the fashion industry is one of the most pressing and complex issues we’re faced with. If you can’t see it, you can’t measure it, and if you can’t measure it, you can’t change it. In other words, without insights the industry is not empowered to make strategic and beneficial decisions for the sake of reducing their environmental impact,” Rachel Arthur, co-founder and chief innovation officer of Current Global, says, in an article in The Current Daily.
Ten new innovators are joining Fashion For Good and their Plug and Play Accelerator. Several of them are making new materials, an issue I will address in my upcoming full length episode of the Stil & Teknik Podcast.
Among the companies joining the sustainable textile and circular fashion innovation platform is Dimpora, who makes a waterproof membrane material without harmful chemicals. Also joining are PondTextile, who has come up with a resin material made from plant starch, that is meant to replace fossil fuel based polyester fibers, and Checkerspot, a technology platform that enables the design of new materials on a molecular level.
Yes, the time has come to start something new! Today I’m launching the very first episode of the Stil & Teknik Podcast on Soundcloud. In this podcast I’m going to explore how tech, fashion and sustainability intersect, focusing on new exciting innovations aiming at making fashion a more sustainable industry.
This is a pilot mini episode introducing the concept to listeners. In upcoming episodes I plan to make interviews with the innovators and creators of this fast evolving field. Just click this link to listen:
This year’s edition of SXSW starts tomorrow in Austin, Texas. And during the interactive part of the festival, there’s quite a few interesting takes on fashion, tech and sustainability that anybody present should take the chance to check out. Starting tomorrow, a panel consisting of representatives from The H&M Group and Sustainable Apparel Coalition among others, will discuss production techniques that lessen the carbon footprint and technologies to help manage the demand for a circular economy in ”Hype or reality? Sustainability in fashion”.
On Saturday, Finery’s Brooklyn Decker and Whitney Casey joins Camille Styles Inc in ”Promoting a sustainable fashion economy with tech”, in a panel talk about the responsibilities of the fashion and tech industries to implement sustainable practices. On the same day, reps from Rent the Runway and West Elm takes on the subject of the sharing economy, exploring what it means on a personal, everyday level to live a life where you don’t own your car, clothes and homes for instance.
On March 11 Padmini Ranganathan of SAP Ariba will speak about the tech that help tackle supply chain issues like child labour and poverty, and deliver the transparence needed to manage the challenges and also effect change.
If you happen to be there, don’t miss it!
Oh yes, today is the day – my beloved blog baby Stil & Teknik turns 4 years old! Celebrating with a traditional Swedish semla (and a slightly used cake candle #sustainability #recycling), I am planning the next step in Stil & Teknik’s existence. I’ll tell you more about it soon!
Young British designer Patrick McDowell is on to something important; I think. Not only does the The Central Saint Martin graduate focus on sustainability, primarily using fabric remnants and textile waste in his eye-popping and exaggerated designs (seen on the likes of M.I.A and Rita Ora). But his approach to the whole fashion world is refreshing too.
“I have distinct memories of seeing my mom dress up for occasions. It left me awe-struck to see her personality transform purely on the back of pieces of fabric. That’s clothes for me. Fashion is an artificial creation by the industry to sell more. We need to go back to loving clothes than fashion per se”, he shares with FashNerd.
Read more about Patrick McDowell here.
Photo credit: Patrick McDowell press image.