Fashion, tech and sustainability at SXSW

This year’s edition of SXSW starts tomorrow in Austin, Texas. And during the interactive part of the festival, there’s quite a few interesting takes on fashion, tech and sustainability that anybody present should take the chance to check out. Starting tomorrow, a panel consisting of  representatives from The H&M Group and Sustainable Apparel Coalition among others, will discuss production techniques that lessen the carbon footprint and technologies to help manage the demand for a circular economy in ”Hype or reality? Sustainability in fashion”.
On Saturday, Finery’s Brooklyn Decker and Whitney Casey  joins Camille Styles Inc in ”Promoting a sustainable fashion economy with tech”, in a panel talk about the responsibilities of the fashion and tech industries to implement sustainable practices. On the same day, reps from Rent the Runway and West Elm takes on the subject of the sharing economy, exploring what it means on a personal, everyday level to live a life where you don’t own your car, clothes and homes for instance.
On March 11 Padmini Ranganathan of SAP Ariba will speak about the tech that help tackle supply chain issues like child labour and poverty, and deliver the transparence needed to manage the challenges and also effect change.
If you happen to be there, don’t miss it!

SXSW 2018: Bose launches ‘hear what you see’ AR sunglasses

Audio AR? Now, what on earth is that? Well, we all know about visual AR, where you put a layer of extra visual information to what you see in your surroundings. For instance a map with directions on top of the street view you have in front of you. Audio AR is instead a layer of sound information added to what you see around you. And this is exactly what headphone company Bose is doing with their prototype AR sunglasses they just presented at SXSW.
So how does it work then? Well, you put the glasses on and as soon as you see something you want to know more about, you just tap on the stem and you get the info right in your ear. The glasses know what you’re looking at without needing a camera. Instead they use on-board motion sensors that can detect the direction you’re facing. They are also programmed to recognize head gestures, such as nodding and turning. For instance, you can nod your head to take an incoming call or shake it to decline.
Designwise they actually look pretty good for a prototype, and according to reports they are very light and easy to wear. So that’s promising.
But of course it’s all about the data. So far Bose is working with TripAdvisor, Yelp, Asics Studio, Strava and TuneIn, and hopefully there’s more to come for this product to work the way it’s intended.
The glasses will be released in a first version this summer.
Photo: Bose

Amerikanska Elle höjer tech-kvinnor

IT-delen av festivalen South by South West pågår ju för fullt just nu. Men först dag läste jag att amerikanska Elle ledde en diskussionspanel där igår, om kvinnors roll i techindustrin (där ett problem är att många inte känner sig välkomna). I panelen satt Nicole Sanchez som grundat Vixxenn, Danika Laszuk på Jawbone och Nellie Bowles, reporter på Re/Code.
Det visar sig också att det glossiga magasinet under det senaste året har skrivit extra mycket om kvinnliga entreprenörer och att man tillägnat hela julinumret åt kvinnor inom tech. Bra där,