Next up: speaking at #FashionTech GBG today

Yes! Time for me to go west and speak about the wonderful world of Fashion Tech at #FashionTech Gbg! This event is special to me as it reaches out to young girls and women who might be entering the world of tech in the future. Hopefully I can offer some inspiration in the intersection between tech and fashion.

 

Stil & Teknik in Fashion Tech talk tonight

Springtime in Stockholm and I’m really looking forward to tonight’s panel discussion at Stockholm PR Agency Text100! There I will be joining a host of other fashion tech people to talk about what is happening in this field at the moment and what might be in store for the future. Stay tuned!

Back in business again

There hasn’t been much reporting from this swamped in work-blogger the last couple of days, but now I’m back! So, let’s round up the past week so far: Fashion Week in Stockholm happened, and I was there to witness talented designer Naim Josefi showing his aw17 collection covered in high tech steel sequins made with able assistance from Swedish 3D print jewelry brand Lumitoro. Meanwhile, Magazine Bon and Studio Bon assembled a group of experts to talk about the future of virtual reality in fashion, while Swedish Fashion Council launched the book ”Sista skriket” by Emma Veronica Johansson och Philip Warkander. This is basically a letter exchange between the two authors about the complexity of fashion, for instance the role of fashion in a digital age.
As always, I was hoping for more tech influence during fashion week but, as we say in Swedish, let’s ”hurry slowly”. These things need to happen organically and can’t be forced. Designers and tech companies need to find each other based on a genuine interest in each other and the in the genuine wish to create solutions to actual problems, rather than just keeping up with the latest trend, for anything good and truly innovative to happen. Luckily, there seem to be a lot of exciting things happening in this field in Sweden right now, so I guess we’ll just wait and see.
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Photo credit: Stil & Teknik

I dag börjar SXSW! Och de fortsätter att satsa på fashion tech

Hoppla, är det redan mitten av mars? Yes, och det betyder att det är dags för en ny upplaga av SXSW, festivalernas festival om man så vill, som står på de tre benen musik, film och interactive. Under Interactive-flaggan hittar vi för andra året i rad SXstyle, festivalens särskilda inriktning på kopplingen mellan mode och teknik.
På plats i Austin hittar vi bland andra Google Made With Code, initiativet som vill få tjejer att börja programmera och Decoded Fashion som samlar alla innovatörer och inspiratörer inom området FashionTech. Plus en hel hög med intressanta föreläsningar förstås: till exempel hur vi närmar oss en ny era där 3D-printing gör det möjligt att skapa helt personliga plagg och hur Virtual Reality kan komma att förändra hela modelandskapet.
Skärmavbild 2016-03-11 kl. 09.28.00

 

SXSW 2016 starts today! And the focus on fashion tech continues
Hold your horses, is it mid March already? Yes, and that means that it’s time for a new edition of SXSW, the festival of festival if you will, standing on the three legs Music, Film and Interactive. For the second consecutive year the interactive leg features SXStyle, with its special focus on the connection between fashion and tech.
Ready to get going in Austin is Google Made With Code, who wants girls to start programming and Decoded Fashion who gathers innovators and inspirators from all corners of the fashion tech field. Plus a bunch of interesting lectures of course, such as how we are now reaching an era where 3D-printing helps enable personalized clothing and how Virtual Reality will change fashion.

Äntligen teknikfokus på modeveckan

Under modeveckan i augusti frågade jag mig när Sverige skulle få sin första Fashion Tech-modevecka. Och hurra – nu är den här! Under en dag av Fashion Week Stockholm (som pågår 1–3 februari) blir det allt från Virtual Reality-upplevelser till paneldiskussion om fashion tech. Fokus har lagts på modeveckans sista dag den 3 februari, då det först blir en paneldiskussion som reder ut själva begreppet fashion tech. Senare på dagen gör Ida Klamborn en livestreamad virtual reality-visning av sin show på temat ”democratic front row”. Idén är att robotinstallationer utrustade med VR-kameror tar några kändisars platser på front row (läs mer här), och i stället låter allmänheten se showen i realtid från dessa platser via en app och Googles VR-set Cardboard. Som avslutning på veckan visar märket DRKN med Erik Bjerkesjö i spetsen sin kollektion i en laserinstallation. DRKN har rötter i gamingvärlden och digitala subkulturer, så det ska onekligen bli spännande att se vad de har kokat ihop.
Skärmavbild 2016-01-20 kl. 21.34.58

 

Finally some tech at Fashion Week Stockholm
During the last Fashion Week in August, I asked myself when Stockholm would get its first ever Fashion Tech fashion week. And yay – here it is now! During one day of Fashion Week (1–3 February) there’ll be everything from Virtual Reality experiences to a panel discussion on fashion tech, with emphasis on the last day, 3 February, starting with the panel discussion aiming to explain the concept of fashion tech. Later, designer Ida Klamborn invites the public to her Virtual Reality-show ”Democratic front row”. Robot installations with VR cameras will switch places with a few celebrities on front row (read more about it here), to instead let the public se the show in real time from these seats via an app and Googles VR-set Cardboard. Fashion Week debutants DRKN is closing the week with a laser installation supporting the show.  DRKN, with Erik Bjerkesjö presenting his first collection for the brand, has a background in gaming culture and digital sub cultures so it’ll certainly be exciting to see what they’ve been concocting.

Spindlar kan ha skapat din nästa vinterjacka

Ah, spänningen! Webbtidningen The Memo lät ett gäng ledande figurer inom tech lista sina spådomar om 2016 här strax före jul. Och det regnade förstås spännande tankar om vad vi kommer att se framöver i vårt snabbt föränderliga samhälle, som till exempel en helt ny nivå av Virtual Reality-upplevelser och en hälsotech-boom till exempel.
Själv fastande jag förstås mest för designern och Central Saint Martin-föreläsaren Amy Congdons tankar om bioteknologi som hon tror blir en stor grej inom mode under det kommande året. Hon nämnde bland annat det japanska företaget Spiber experimenterar med spindesilke. Tillsammans med klädmärket North Face lanserade de i höstas Moon Parka, en parka tillverkad av syntetiskt spindelsilkesprotein. Grejen med jackan (vars guldiga färg är spindelsilkets naturliga) är att bevisa att det faktiskt är möjligt att tillverka kläder med proteinet. (Bolt Threads som jag skrivit om tidigare har lyckats producera tyg men ännu inga faktiska plagg). Spindelsilket är nämligen mer slitstarkt än kevlar och mer elastiskt än till exempel bomull, vilket skulle vara väldigt attraktivt för märken som säljer fritidskläder.
Parallellt laborerar även experimentverkstaden Modern Meadow med att odla fram olika material i laboratorium, som till exempel läder. Att kunna ta fram läder utan att djur behöver dö, skulle ju radikalt förändra hela branschen.
Amy Congdon:
– Med alla dessa framsteg börjar vi komma till en punkt där vi kan odla våra egna material och produkter, få in ny funktionalitet och på sikt jobba mot att minska de spår vi lämnar efter oss på miljön, säger hon.

Moon Parka

OLYMPUS DIGITAL CAMERA

Foto cred: Spiber Inc.

 

Spiders may have created your next winter jacket
Ah, the excitement! Web mag The Memo let a bunch of tech leaders list their predictions for 2016 before Christmas. And of course it just rained fantastic thoughts about the upcoming year, like for instance whole new levels of Virtual Reality experiences and a boom of health tech applications. Personally I got most excited about designer and Central Saint Martins lecturer Amy Congdons thoughts about biotechnology which she thinks will make a mark in fashion during 2016. She mentioned for instance Japanese company Spiber who experiments with spider silk. Along with North Face they launched the Moon Parka in October, a parka made out of synthetic spider silk. The thing about this jacket (whose golden hue is the natural colour of spider silk) is mainly to prove that it is actually possible to make clothing out of. (Bolt Threads that I’ve written about before have managed to make fabric made of spider silk, but not yet any clothing items). The spider silk is known to be more durable than kevlar and more elastic than cotton, which would be very attractive for outdoor brands.
At the same time, experimental work shop/research company Modern Meadow is growing different materials in laboratories, for instance and leather. Being able to grow actual leather without having to kill any animals would just radically change the whole business.
Amy Congdon:
– With all these advancements we are beginning to get to a point where we can start to grow our future materials and products; incorporating new functionality and ultimately aiming to work towards decreasing our environmental footprint.”

 

A fashion designer & lecturer at London’s Central Saint Martins.

“Biotechnology will come to the fore in fashion”

“The most exciting new technology that I believe will really come to the fore for the fashion realm in 2016 is biotechnology.”

“We’re already starting to see this happen, for example with the recent launch of the Moon Parka – a collaboration between biotech material company Spiber and outdoor clothing brand The North Face: The jacket has been created using laboratory spider silk, where the spider silk protein was fermented in microorganisms and then spun into threads.”

“As well the emergence of new materials there are events that are aiming at fostering and supporting these new collaborations, events such as the Biofabricate.”

“The annual summit is the first to focus on “the emerging world of grown materials” and brings together “pioneering biomaterial, biotech and biofabrication start-ups alongside key researchers, designers, thought leaders and academics.”

“With all these advancements we are beginning to get to a point where we can start to grow our future materials and products; incorporating new functionality and ultimately aiming to work towards decreasing our environmental footprint.”

SUMMARY

2016 Predictions: 10 tech leaders told us how our homes, clothes, and cultural life will change next year.

Our world is rapidly changing in dramatic and unexpected ways.

With 2016 rapidly approaching we’re doing our own bit of future-gazing (see The Memo’s predictions), but we’re also looking at the worlds of businessfinance and culture, and how these will all soon change and evolve.

For this piece, we asked 10 key culture influencers how they thought life would be different next year. Some are founders or top executives at virtual reality, fashion, or publishing companies. Others are digital leaders whose businesses simply change the way we eat, work, date or live.

Från Spiber:
The next giant leap in manufacturing begins in the realm of outdoor apparel. Together with The North Face, we will create the first-ever clothing line that combines science and fashion, opening the door to limitless possibilities for the future.

On September 26, 2015, based on The North Face’s Antarctica Parka, we created the world’s first outerwear prototype made with our spider fibroin-based protein material QMONOS. We call this historic prototype the ”Moon Parka.”

The North Face’s Antarctica Parka is an outerwear jacket designed to endure the harsh conditions and intense cold of the South Pole, which the Moon Parka is designed to match. The QMONOS outer material is the natural web color of the Golden Orb spider, and the almost unearthly glow inspired us to dub the color ”Moon Gold.” The embroidered logos are also made from a black QMONOS.

The World’s First Prototype Created on an Actual Manufacturing Line

During the prototyping process, we chose the protein types in our library that are best suited to crafting the outer material and embroidery thread. We then conducted extensive trials in order to find the perfect threads for the spinning, twisting, weaving, and sewing processes. Moon Parka is the world’s first piece of clothing made from synthetic protein material, and the prototyping process gave us great insight into the challenges that we still face on the road to mass production. Now that we understand them, all that remains is to solve them. The countdown to practical application for synthetic protein materials has begun.

Prova McQueens makeup i virtual reality-miljö

Att prova smink i butik? Skräcken om ni frågar mig. Antingen måste man låta någon butiksanställd kleta på sminket åt ens, eller så får man gegga på lite läppstift på handen eftersom man hellre skulle falla ner död än att pröva dessa ”tester” (läs bakteriehärdar) på läpparna. Därför blir detta att köpa smink en vild chansning i cirka 100 procent av fallen. Men! Det ser ut som att den heliga tekniken är på väg att hitta ett sätt förbi detta dilemma. Holition har skapat en Vitual Reality-app som hjälper dig att se hur sminket faktiskt skulle se ut på just dig. När besökaren ställer sig framför en iPad, läser appen av ansiksdragen via tracking-teknologi och applicerar sminket precis där det skulle sitta i verkligheten. Ja herre min själ vad många läppstift man hade kunnat ha oköpta om man haft tillgång till detta tidigare.
Appen är än så länge bara en del av en utställning om Alexander McQueen och makeup-lookerna på hans visningar, men Holition för diskussioner med olika handlare om att införa systemet i butik. Som skeptiker är jag inte hundra procent övertygad om tjänstens briljans. Men kan man få till färgåtergivningen på ett realistiskt sätt – ljusförhållanden och hudnyans spelar ju alltid in i sådana här lägen – kan det nog bli ett rätt bra verktyg.
”The Warpaint: Alexander McQueen and Make-up exhibition” hålls på The London College of Fashion fram till den 7 augusti. Och den som har vägarna förbi London framöver och tänker besöka utställningen, får ju gääärna tipsa mig om hur det funkade.
Läs mer här.