The challenges of fashion going digital

So looking forward to today’s network meeting about the digitalization of fashion, arranged by Swedish Fashion Council and Stockholm University among others. How to match the ever moving and competitive fashion industry with the long-sightedness and perseverance that the digitalization requires? Well, that sure is a great challenge, especially when it comes to creating new business models. There’s also a great need for innovation and new ways of thinking not only when it comes to business models, but the whole way the fashion industry is organized in everything from creation and production to cross-industry cooperations. Among the speakers today are Michael Andersson och Julia Krantz from Volumental, Rickard Lindqvist from Atacac and Jonas Larsson from The Swedish School of Textiles in Borås.

Photo cred: Ivyrevel’ s Data Dress, a great example of the change fashion currently is going through.



Luxury first and tech second at fashion hack in Paris

A self heating jacket enabled with metallic threads coated in solar cells, a cotton shirt that repels oil, wine and coffee thanks to nano-encapsulated technology and a headband designed to induce lucid dreams. Those are just a few of the objects at ”Fashion Hack”, an exhibition that opened yesterday, at concept store Colette in Paris. For one week the 10 prototypes embedded with various types of new technologies, and created by fashion designers, will be on display in the store. Much like the ”Fashion Hackathon” held in Stockholm last spring, the aim is to merge tech and fashion in a meaningful way. But perhaps with more focus on luxury and couture.
The curator of the event is Carole Sabas, a correspondent for French Vogue and author of The Fashion Guides series.
– In opposition to the ‘wearables’ category, these fashion accessories are first and foremost luxury goods, crafted as couture objects. Their invisible perks are limited to a few features: a surprising comfort (re-engineered soles) or stunning experience (self-heating sheer fabric, enhanced listening…) No biometrics will be measured, no apps will be downloaded. Seamlessly merged with fashion, the tech factor is an inconspicuous bonus. A secret layer of convenience, second to fashion, she says to Fashion and Mash.
Like me, Sabas is frustrated about the lack of innovation in the fashion tech field at for instance this years CES.
– I couldn’t believe that I was seeing the same umbrellas that buzz you if it’s going to rain, rings that blink when you receive texts and belt that text you if you’re on the verge of eating too much, she said.
– The idea is to suggest to tech start-ups to collaborate with fashion designers if their intention is to target luxury stores alongside electronic retailing. It also invites fashion houses to reach out to tech people, in order to get ready for things like the wireless charging bags, smart eyeglasses, high heels 2:0, connected jackets and jewellery and other ‘hearables’ coming their way in a couple of seasons.

Photo cred: The Dream Band by Erik Halley and Luciding for Fashion Hack at Collete

Stil & Teknik in Fashion Tech talk tonight

Springtime in Stockholm and I’m really looking forward to tonight’s panel discussion at Stockholm PR Agency Text100! There I will be joining a host of other fashion tech people to talk about what is happening in this field at the moment and what might be in store for the future. Stay tuned!

My tech baby is growing up so fast – Stil & Teknik two years old today!

Jeez! Time certainly flies. Today my little tech baby Stil & Teknik turns two years old. Två, dos, zwei! The first lecture of the year is already booked and more fun is being planned as we speak. This blog has led to more fun than I could ever imagine, starting it initially as a project for my own amusement. See you on my further adventures!


Fashion tech isn’t what it used to – and maybe that’s good

So, CES 2017 just concluded a couple of days ago. And as exciting as the whole thing was, the reports on fashion tech related stuff has left me somewhat… blah. Apart from a few new models of smart glasses with AR features that I will get back to in another post, there seemed to be a lot of stuff we’ve seen many times before: like the occasional shoe that can change colors with the click of a button on your smart phone, LED-dresses, 3D-printed dresses, designer fitness trackers and so forth. Not that these gadgets are bad or anything. It’s just that when it comes to innovation and new products within the fashion tech area, I would have hoped for something more unexpected.
It’s like the industry has come to a halt when it comes to creativity and/or have failed to connect the the dots between the tech- and fashion industries.
Or is something else going on? I think so.
I have good reason to believe that the most exciting things are actually happening somewhere else right now. I think the focus within fashion tech has simply shifted from gadgets to services, for instance retail and payment, and also sizing, customization and individualization. And let’s not forget to mention the intriguing world of material development, where biotech companies are attempting to create leather out of mushrooms and silk out of spider web to mention a few.
In all of those areas there are actual, rather than constructed problems to solve.
And that’s exciting for real.
Beauty and function in one item, be it clothing or jewelry, is great. But the focus might be shifting from gadgets to services in the industry. 
Photo credit: Screenshots from Electric Runway Youtube channel and CES Fashion Ware show.



Uppkopplat: Kassim Denim + svenska Neue Labs

Det ser ut som att svenska Neue Labs har hittat en partner till sitt wearable tech-kit Automat. Kassim Denim visade upp sig på Denim Premiere Vision härom sistens och presenterade då samarbetet med det svenska företaget, ett par uppkopplade jeans. Via de inbyggda sensorerna kan jeansen plocka upp data om luftfuktighet, acceleration, gyro och temperatur. Spännande förstås att få se Neue Labs interagera med en riktig designprodukt, men i första hand får man se detta som ett sätt att visa på vad som är möjligt med tekniken, snarare än en färdigt uttänkt produkt riktad till konsumenter (förmodar jag).
För de viktigaste frågorna när det gäller uppkopplade plagg är fortfarande: vilka problem ska de lösa? Man får aldrig glömma bort att det är så sann innovation uppstår. Att något är möjligt att göra räcker sällan som motivation för andra än riktigt inbitna early adopters. Men som Neue Labs själva sade på eventet, med adress till företag världen över: ”Go create!”
Här är tekniken. Nu är det upp till er vad ni gör med den.

Connected: Kassim Denim + Swedish Neue Labs
It looks like Swedish tech company Neue Labs has found a partner for its wearable tech kit Automat. Kassim Denim made an appearance at deni Premiere Vision recently and presented the collaboration with the Swedish company, a pair of connected jeans. Via the built in sensors the jeans can pick up data about humidity, acceleration, gyro and temperature. Exciting to see Neue Labs interact with a real designer product, I must say. Naturally this is mainly a way to show what could possible rather than a thought out product aimed at actual consumers ( I assume).
Because the most important questions when it comes to connected clothing remains: what problems are they supposed to solve?  Never forget that that’s how true innovation occurs. That something is possible is rarely motivation enough for others than the most hardcore early adopters. But as Neue Labs themselves stated at the event, with adress to fashion companies all over the world: ”Go create!”
Here’s the tech. Now it’s up to you what you make of it.

Tech-plagg tillägnat första datorprogrammeraren

Ah, så vackert när dåtid och nutid möts! Berlinbaserade fahsiontech-märket Electrocouture har skapat en LED-upplyst scarf med ett mönster som för tankarna till programmeringsgränssnitt, tillägnad den första programmeraren Ada Lovelace. Alltså inte den första kvinnliga programmeraren, utan den första programmeraren. Period. För er som inte känner till Ada Lovelace kan jag berätta att denna grevinna, tillika matematiker och författare, var djupt inblandad i den tiiiiidiga, tidiga datorn The Analytical Engine från 1837 och det var alltså till den hon skapade den första algoritmen tänkt att utföras av en maskin.
Snygg scarf också, om än inte så grevinnemässig.

Foto: Electrocouture/

Tech clothing dedicated to first computer programmer
Oh, how beautiful it is when the past meets the present! Berlin based Electrocouture has created an LED scarf with a programming interface print, dedicated to the first programmer ever, Ada Lovelace. And yes, that’s the first programmer, not the first female programmer, mind you. Fot those of you who don’t know of Ms Lovelace I can tell you that this countess/mathematician/writer was deeply involved in the oh so early computer The Analytical Engine from 1837, and it was to this thing she she created the very first algorithm intended to be carried out by a machine.
Nice looking scarf too, although not so countess like.