Yes! Time for me to go west and speak about the wonderful world of Fashion Tech at #FashionTech Gbg! This event is special to me as it reaches out to young girls and women who might be entering the world of tech in the future. Hopefully I can offer some inspiration in the intersection between tech and fashion.
Rebecca Minkoff, the founder of the American tech savvy brand bearing her own name, is visiting Stockholm soon to launch a new line of bags. And I’m invited! Yay! I am really looking forward to hearing all about their upcoming adventures in the tech world, being one of the most forward thinking brands in the industry when it comes to this. Will they bring the smart dressing room to Sweden? I’ll keep you posted.
The beauty- and tech industries have been approaching each other for a while. And it seems we’re only about to see more of that from now on. The latest news is Holition who has teamed up with Facebook and make up brand Rimmel creating a service using Facebook’s in-app camera to allow users to virtually try on Rimmel’s different make up looks and share with the world. I haven’t tried this myself yet but I’m a fan of the idea in principle, especially if it eventually leads to better online shopping decisions. For now it’s probably just a good way for Rimmel to create buzz around their brand.
They have done it a couple of times before, but now it’s time again for Sweden’s innovation agency Vinnova to call for new applications within the field of Fashion tech. This time they are looking for new services concerning production, consumption and use of fashion. Specifically that means projects that wants to transform organizations and institutions within fashion, working with tech to develop the digitalization of fashion in an innovative way. Last application date is Augusti 29th. Read more here.
Gothenburg based fashion studio Atacac, have plans for the future of fashion. The Rickard Lindqvist and Jimmy Herdberg founded studio/lab, wants to change the way clothes are designed, sold and produced, in their very own way. They make very realistic 3D models of each garment that are then presented in their store. The aim is to sell them before they are produced, that way avoiding overproducing, a problem that the fashion industry is struggling to solve at the moment.
As part of that development, the group announced something quite radical when speaking at Stockholm Fashion Tech Talks last Wednesday: From now on, all their garment templates are free, which means you can download the 2D cutting patterns and the 3D visualization from their store. The idea is to encourage developments of their designs. Quite an exciting move, I have to say.